Course overview
Digital marketing training connects audience research with content, organic search, paid campaigns, social channels and measurement. Learners practise planning and reviewing campaigns rather than memorising tool screens.
Learning outcomes
- Define audiences and campaign objectives
- Plan useful search-led content
- Understand paid campaign structure
- Create channel-appropriate content plans
- Read core analytics and conversion signals
- Present a practical campaign review
Curriculum
01 · Marketing foundationAudience, positioning, funnel, offer and channel selection.
02 · SEOSearch intent, site structure, content quality and technical foundations.
03 · Paid mediaCampaign objectives, keywords, audiences, creative and budgets.
04 · Social and contentEditorial planning, formats, community and distribution.
05 · Email and conversionLifecycle communication, landing pages and testing.
06 · MeasurementEvents, attribution limits, reporting and optimisation decisions.
Practical assignment
Example task
Plan a campaign from audience and objective through search intent, channel choice, creative, landing-page checks, measurement events and a reasoned optimisation review.
Who this course suits
- Marketing students and freshers
- Business owners and founders
- Content and social-media professionals
- Professionals changing to digital roles
Learning format and prerequisites
Keyword and content exercises, campaign structures, landing-page review, reporting and a practical marketing plan.
No technical background is required. Business or communication experience can help with campaign context.
Before enrolling: confirm the syllabus, trainer, schedule, delivery mode, practical access, fee and support included in the current batch.